How to Search Clickbank for Products You Can Promote
December 26, 2009 by Graham McKenzie
Filed under Affiliate Marketing
Clickbank is a powerhouse for Internet marketing. Clickbank is loaded with thousands of products spanning more than twelve different categories, each individual product just a tiny part of a massive network of potentially profitable affiliate marketing opportunities. The problem for most aspiring affiliate marketers is, the overwhelming number of choices Clickbank offers can be complicated and stressful.
The very first thing you need to do when you get to Clickbank’s site is to click on the Marketplace link. The Marketplace is where you will begin your product search. It presents products in multiple categories. Each category is further broken down into subcategories that identify newest products, bestsellers, and potential bestsellers.
Here is where you need to understand what the numbers Clickbank assigns to products mean. For example, gravity is the number you find at the end of a product listing. A product’s gravity is a score Clickbank computes from how many affiliates have sold that particular product in the last six weeks. The more recent the sale, the more the sale contributes to the gravity score. But this score does not tell you if anyone struck it rich promoting this product. An affiliate that sold one unit is weighted the same as an affiliate that sold 1,000 units. What gravity tells you is that a product has a lot of competition among affiliates, but it is selling well.
Another number that’s important to your selection is commission. You need to know the percentage of the total cost of the product that the seller will send you for your part in securing the sale. Sellers typically offer a 50-50 split, but the amount you earn can be as high as 75% or more. You can see the average amount per sale earned by each affiliate marketers, and you can see the number of sales made by all the affiliates together. This number gives you a good indication of how well the product converts when you send visitors to the Publishers page. You do not want to waste your time preselling a product that the Publisher cannot convert.
Once you verify these numbers, you will want take a look at the Publisher’s sales pages. If the sales page is sloppy, if it has incoherent writing, if there are questionable graphics or links that don’t work, chances are it won’t convert not matter how well you market the product.
But if you come across a well-written sales page with clean design and concise instructions, you might just have found a high converter worthy of your presale efforts. Picking the perfect product to promote from Clickbank can be an exhausting undertaking, but if you do your research, carefully consider each of the scores, and make a fully informed choice of the product you want to presell, you set yourself up for success.
Graham McKenzie is the content Syndication Manager at CBSuccessReport.com which provides the only Advanced ClickBank Affiliate & Vendor Guide of its kind.





